Google Ads · Dallas-Fort Worth
Google Ads in Dallas measured on booked jobs, not clicks
If you’ve been paying for ads for months and the only thing you know is how many clicks came in, you don’t have a campaign — you have a subscription. I run your Google Ads with one question on the table: what did each customer who actually paid you cost?
I don’t manage someone else’s budget from the outside. I pay for ads out of my own pocket to keep the schedule full at my cleaning businesses here in DFW. When a campaign runs past its number, the money burning is mine.
Got it.
I’ll go through your account and your landing page before I reply, so what comes back has actual findings in it.
If it’s urgent, call me: (214) 317-1867.
The problem
The click isn’t the product. The booked job is.
These are the six things I check first in any service business Google Ads account. The money is almost always leaking through one or two of them.
Nobody knows what happened after the click
The account reports clicks and conversions, but nobody ever matched those conversions against jobs that actually got invoiced. Without that match you’re optimizing toward the wrong number.
Broad match running unsupervised
Broad match and automated campaign types spend on searches that were never going to hire you: people looking to DIY it, people looking for a job, people three states away.
Everything lands on the homepage
The ad promises one service and the landing page talks about five others. Quality Score drops, cost per click goes up, and the visitor leaves without finding what the ad promised.
Calls nobody picks up
In local services most of the return is decided on the phone. If the call comes in after hours or nobody picks up by the second ring, you paid for the click and gave away the job.
Conversions that aren’t conversions
Phone clicks counted twice, form submissions that never delivered, page views marked as conversions. The account looks healthy and the schedule stays empty.
Ads running on top of a broken site
If the form doesn’t deliver, the page is slow, or analytics records nothing, ads only speed the problem up. You pay faster for the same result.
How I fix it
Google Ads in Dallas, in order: measurement first, spend second
Four fronts, worked in this order. Raising budget before fixing measurement is accelerating toward somewhere you can’t see.
Measurement that tells the truth
Before touching a bid: conversions defined by what makes you money, not by what’s easy to count. Calls, forms and bookings each verified with a real submission, call tracking with a minimum duration, and enhanced conversions set up so measurement doesn’t depend on a browser cookie alone. Without this step, nothing else can be judged.
The landing page
One page per service, saying exactly what the ad promised, with the phone visible, a three-field form and the service area stated. Most of what looks like a campaign problem is a problem with the page the click lands on.
Campaigns, search terms and negatives
Campaigns split by service and intent, location targeting set to presence rather than interest, and a negative keyword list reviewed weekly. The search terms report is where the waste is, and it gets read by hand.
Ads and extensions
Ads written to qualify before the click — starting price, service area, hours or requirement — so the wrong prospect doesn’t cost you. Call, location and service assets filled in, and A/B tests that change one variable at a time.
The order matters more than the budget. An account with clean measurement and little money can be fixed. An account with a lot of money and broken measurement just spends faster.
What’s included
What Google Ads management in Dallas-Fort Worth actually covers
Audit and kickoff
- Account audit: structure, match types, locations, schedules, devices and budget per campaign.
- Conversion audit: what’s being counted, what’s double counted, what isn’t counted at all.
- Landing page and form review with a real test submission.
- Search term and competitor research on the queries you’re bidding against.
Measurement
- Conversions defined as an answered call, a delivered form or a booked appointment.
- Call tracking with a minimum duration, so a hang-up doesn’t count as a lead.
- Google Analytics 4 and Google Ads linked and verified against real data.
- Conversion values assigned per service, so bidding optimizes toward margin.
Campaigns
- Structure by service and intent, with budget allocated by profitability instead of evenly.
- Weekly search terms review and negative keyword updates.
- Location set to presence, not interest — the most common budget leak in local accounts.
- Ad scheduling built around when the phone actually gets answered.
Creative and reporting
- Ads that qualify before the click, with A/B tests changing one variable at a time.
- Call, location, sitelink and service assets filled in.
- Monthly report with the source next to every number: cost per lead, cost per customer, spend by service.
- What changed, why, and what gets tested next month.
What changes
What to expect, and the order you’ll notice it
Google Ads is the fastest channel a local business has, which is exactly why it burns money fastest when it’s measured wrong. No percentages, no dates. The sequence is always the same.
The fake numbers stop counting
When conversions get fixed, the reported number almost always goes down. That isn’t things getting worse — it’s the number finally reflecting what happened. That’s the honest baseline everything else gets measured against.
The obvious waste gets cut
Negatives, presence-based location, schedules and devices. This is the change that frees up budget without touching total spend, and it’s the fastest one to show up in cost per lead.
The landing page starts converting
The same traffic produces more requests once the page answers what the ad promised. This is usually where the big improvement lives — not in the account.
Smart Bidding starts earning its keep
Automated bidding needs a volume of correct conversions to work. That’s why it comes last: switching it on before measurement is clean teaches the system to buy the wrong lead more cheaply.
The number we look at together isn’t CTR or cost per click. It’s what each paying customer cost you, by service and by area. If clicks go down and booked work goes up, the campaign is working.
How we work
Five steps, no surprises
Account diagnostic
I go through your account, your landing page and who’s bidding against you on the same searches. You get where the budget is leaking and what I’d change first. No cost, and the diagnostic is yours whether or not you move forward.
Proposal with fixed scope
This is where pricing shows up, because now I’ve seen the account. Scope, recommended media budget and what I need from your side, in writing.
Measurement before spend
Conversions, call tracking and analytics verified with real tests. Until that step closes, I don’t raise budget.
Restructure and creative
Campaigns by service, negatives, locations and schedules. Ads that qualify before the click and a landing page aligned with each ad.
Weekly review, monthly report
Search terms every week. A monthly report with the source next to every number. Nothing I can’t trace back to Google Ads, Analytics or your own call log.
Why EcheCom
I pay for ads with my own money. That changes what I recommend.
Someone who has never paid the media invoice recommends differently. The businesses I own and operate, where all of this gets tested first:
- Maid in Allen TX — residential cleaning in Allen and north DFW.
- Teresa’s Office Cleaning — commercial and office cleaning.
- Jericho Cleaning Services — cleaning services.
- Rodillo Sueco — a roller manufacturer in Mexico City.
- EduCan MX — lead generation for aviation training.
I also operate digital assets for third parties, including an auto glass shop in Houston.
Nothing stays in my name
The Google Ads account, the tags and the analytics are created in or transferred to your name. If we ever stop working together you keep the full conversion history. That history takes months to build and shouldn’t be anyone’s hostage.
Google Ads, Meta Ads, SEO, WordPress, analytics
Bilingual: I run the anglo and the Hispanic DFW markets as separate campaigns, because they don’t search with the same words and they don’t cost the same per click.
You work with me, not with a junior
The person auditing the account, writing the ads and walking you through the report is the same person. That caps how many accounts I take at once, and I’d rather say so up front.
Who this doesn’t work for
I’d rather say this now than bill you for three months to reach the same conclusion:
- If nobody answers the phone during business hours, Google Ads is the most expensive way there is to lose jobs.
- If you can’t tell me what an average customer is worth to you, there’s no way to know whether the campaign is profitable. We need that number before we start.
- If the media budget is so small it never gathers enough data, you’re better off starting with local SEO and waiting.
- If you expect results without touching the landing page, I’m not the right vendor: half the work is there.
- If you’re shopping for the cheapest vendor, there are cheaper options than me and I won’t match them.
Related services
If your problem is a different one
Local SEO in Dallas-Fort Worth
The channel that lowers your cost per customer, because it doesn’t stop producing work when you stop paying. Slower than ads, and the natural complement to this page.
All services
The whole picture: how SEO, ads, your website and measurement fit together. Start here if you don’t yet know where your bottleneck is.
Websites and landing pages
For when the problem isn’t the campaign but the page the click lands on: forms that actually deliver and analytics that actually record.
Page coming
Questions
What owners ask before hiring me
How much do I need to spend on ads?
It depends on what a click costs in your service and your area, and on how many conversions a month the system needs to learn from. That comes out of the diagnostic, not out of a generic table. What I can tell you is that a budget that’s too small doesn’t fail for lack of money — it fails because it never gathers enough data to decide anything.
What do you charge to manage the account?
I won’t price it before seeing the account and the landing page, because the real work varies enormously between a tidy account that needs maintenance and one that has to be rebuilt from measurement up. The diagnostic is free and the proposal that comes out of it has fixed scope and fixed pricing.
Does the account stay in my name?
Always. The Google Ads account, the analytics and the conversion history are yours. If we ever stop working together, you take all of it without negotiating for it. Be careful with anyone who offers otherwise: a conversion history takes months to build and shouldn’t be anyone’s hostage.
Flat fee or percentage of spend?
Worth understanding the incentive either way. A percentage of spend rewards whoever manages the account for spending more, whether or not it’s profitable for you. A flat fee doesn’t. Whatever the arrangement, ask your provider what happens to their pay if they recommend cutting your budget in half — the answer tells you a lot.
What about Local Services Ads and the Google Guaranteed badge?
For some home service trades they’re worth running alongside search campaigns: you pay per lead instead of per click and the badge helps on the phone. They’re a different product with their own eligibility, background check and dispute process, and they don’t replace search ads — they sit above them and cover a narrower set of searches. If your trade qualifies, I’ll say so in the diagnostic.
I already have campaigns running. Do we start over?
Almost never. An account with history is worth more than a new one, because automated bidding learns from that history. The normal path is to fix measurement, cut the waste and restructure by service while keeping what works. Starting over only makes sense when the history is contaminated by badly defined conversions.
Do you run Meta Ads too?
Yes, but for local service businesses I usually start with Google. On Google the person is already searching for what you sell; on Meta you have to interrupt them and convince them. Meta works better for reminding people who already visited you and for services with a less urgent decision.
Do you work outside Dallas-Fort Worth?
Yes. Campaign structure works the same in any market and I operate businesses in Houston and in Mexico. What’s specific to DFW is that I know the ground firsthand, because my own businesses bid in it.
Who actually does the work?
I do. EcheCom is a one-person operation, so the number of accounts I take at once is limited. The upside is that the person auditing, writing the ads and explaining the report is the same person who answers your call.
Next step
Let’s find out where your budget is going
Give me read access to your account and I’ll review structure, conversions and landing page. You’ll get what I found and what I’d change first. No cost, no obligation, and no made-up price before I’ve looked.
EcheCom — Allen, TX (DFW) and Mexico · echecom1@gmail.com